Luxury Shopping Vienna Guide

Luxury Vienna

Shopping is an essential part of travelling that most people looking forward to. But why do it the usual way if you can experience something extraordinary?

Meet our 7 recommended luxury shopping spots in Vienna that boast world-class brands like Prada, Louis Vuitton and Tag Hauer. Whether it’s buying for a loved one or oneself, you’re sure to get only the finest items at these places.

vienna Kohlmarkt

1. Kohlmarkt

If Paris has Champs Elysees, Vienna has Kohlmarkt. Known as the city’s most exclusive and expensive shopping street, this pedestrianised luxury shopping mecca in Vienna is home to numerous luxury brands. From high fashion to gemstones and fine jewellery, discover high-end brands in almost every category.

High-quality men’s down jackets and sportswear? Turn to Moncler, a luxury Italian apparel brand since 1952.

Women’s designer fashion pieces? The French brand, Chanel, is your answer, offering everything from accessories to ready-to-wear clothing.

Jewellery for a special “her”? There’s a Cartier store along Kohlmarkt that carries their complete line of eyewear, jewellery and more. It also offers an in-store repair service for damaged Cartier pieces.

2. Goldenes Quartier

The newest addition to luxury shopping spots in Vienna is Goldenes Quartier, or also known as Golden Quarter. Opened in 2014 at the old city of Vienna, it encompasses 8,500 sqm of the Tuchlauben street and 3,000 sqm of Am Hof.

The high-end shopping district is home to many exclusive flagship stores of luxury brands, including Prada and Louis Vuitton. This has attracted numerous visitors to this area, especially as many of the products at these stores are only available at the branches in Goldenes Quartier.

For instance, Louis Vuitton’s 3-storeys flagship store displays fashion and jewellery pieces, as well as exclusive lines of perfume that’s only available here.


vienna Juwelier Wagner

3. Juwelier Wagner

Find displays of fine watches and jewellery from numerous international luxury brands, such as Rolex to Hublot and Bulgari. This Viennese family-run company also has a state-of-the-art watch workshop and jewellery workshop, making them one of the few jewellers in the country to have both.

Other than the aforementioned brands, other brands that are offered by Juwelier Wagner include Jaeger-LeCoultre, Longines, TAG Heuer, Cartier, and Breitling.

4. Juwelier Schullin

Seeking a special bling-bling accessory for him or her? Head over to Juwelier Schullin where lines of high-end jewellery and watch brands are available.

Bespoke jewellery is also available here, featuring colourful rare gemstones and intricate designs crafted by the master jeweller and store owner Herbert Schullin. Each piece is highly unique and exclusive, making them the perfect memento of Vienna.

vienna Graben

5. Graben

Another luxury shopping street in Vienna frequented by the upper-end class is Graben, which houses brands like Hermès and Montblanc. Other than luxury brands, this contemporary shopping street also has a mixture of footwear specialists, independent Viennese boutiques stores and more.

Unlike other similar streets, Graben has quite a number of high-end cafes such as Segafredo. As such, it’s a common sight to see shoppers frequenting these cafes, taking a quick respite in between their shopping trip.

6. Knize

Thinking of getting an Austrian fine-tailored suit? Knize has been tailoring luxury menswear since 1858, focusing on creating classic luxury wear using only the best quality materials. In fact, this brand was once the official tailor of the Austrian imperial court.

With bespoke suits carrying a starting price of 6,000 Euros, staying elegant with style and luxury is no longer an issue.


vienna shopping street

7. Kärntner Straße

The other famous luxury shopping street in Vienna is Kärntner Straße, a pedestrian-safe shopping road home to the Swarovski flagship store. Exclusive brands like Gucci and Prada also round up the list of high-end brands in this area.

Not only luxury shopping, but Vienna also has many exclusive activities you can enjoy. Discover more information about our other recommended luxury activities here.

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